Plant strawberries now, pick them by the holidays.
Bare-root strawberry crowns go in the ground in the middle of winter β months before anyone's thinking about summer. Most people find that out in December, when it's too late. Now you know.
Because these are crowns, not seedlings.
A strawberry crown is a dormant, bare-root plant. It goes in now, over winter, to build strong roots before spring β so it's ready to fruit the moment summer arrives. Plant in spring like most people do, and you've missed the whole run-up.
Winter is the whole point
Dormant crowns root in over the cold months, so they're established and ready when the sun comes.
The one rule: no wet feet
Sit each crown on a little mound so it never sits soggy β that's what stops them rotting in winter ground.
Sweet fruit by the holidays
Get them in over a weekend now and you'll be picking sun-warmed strawberries come December.
Everything you need, in one box.
Whether you're growing in pots or a garden bed, it's all here β the crowns, the feed, and the bits that keep the birds off. Open it and plant.
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π6 bare-root crowns β Camarosa & Ventana, picked for juicy summer fruit
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πͺ΄"Planting Boost" compost, 1L β feeds your soil, not just your plants
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β¨"Strawberry Magic" fertiliser, 1L β all natural, for sweeter berries
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ποΈStrawberry mulch β keeps roots cool and weeds out
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πΈοΈ1m bird netting + stakes β because the birds will try their luck
Ten minutes, and your summer self is already grateful.
Make a mound
Sit each crown on a low mound of soil so it never sits wet, and spread the roots down the sides.
Crown up
Firm it in with the crown β the leafy centre β just above the soil, never buried.
Space & water
Set them 25β30cm apart, tuck the mulch in around them, and water in well.
Will you get it wrong? You can't β that's the point. We'll tell you the right moments to feed, net, and pick, with reminders sent straight to your inbox. Something not looking right? Message us and we'll help you figure out why.
Get your strawberry box.
Plant it over a weekend and you'll be picking sweet, sun-warmed strawberries when the holidays roll around. Start a tradition your summer self will be grateful for.
Not your season yet? Check your planting window and we'll remind you when it opens.